A well-rounded consulting path for Disenia, an Ideagroup company specialized in the design and production of contemporary and elegant solutions for shower enclosures, shower cabins and shower trays.
Various tools to display their products and to successfully achieve the target: a new, dynamic and graphically impacting website; a corporate video for the presentation of the new headquarter; a pricelist-catalogue with photorealistic renders that faithfully reproduce the products.
The new Disenia website, developed with multilingual and responsive technology, effectively represents the brand identity of the company: the elegance of white, colored gradient plays and minimalistic style of graphics leave space for the communicative power of images. Modernity and design are the key words of the project. In addition to graphic restyle, the site has been completely redesigned from structure to navigation and content organization, following the latest trends and aesthetic / functional rules.
Particular attention has been paid to the texts, rich in SEO keywords.
The web site has also been focused on user experience, creating immediate communication paths and responding to the needs of designers, installers, retailers and customers in just a few clicks. With Disenia designing the shower box becomes easy, thanks to a configurator that helps to find the perfect product according to tastes and available spaces.
A video to celebrate the new Disenia headquarter, which changes place but remains faithful to its values: teamwork, dynamism, attention to detail. During the storyboard production, each scene was studied and analyzed to best transmit these concepts. Video footage, in which collaborators are the main actors, are combined in a quick and easy editing-cut to keep high the focus and to further emphasize the company’s dynamism. The music, modern and rhythmic, completes everything.
The official video was preceded by a video teaser delivered over social networks in the weeks before the official move announcement.
The pricelist-catalogue made for Disenia presents the aesthetic and technical-functional features of each product through photorealistic rendering that virtually and faithfully reproduce the aesthetics, function and quality that can be traced concretely in real products.
The realization of evocative surroundings thanks to 3D images allows products to be perfectly integrated in carefully designed environments, making them the protagonists of the scene. Graphics, texts, and page layout support the unique style of this minimal but strong communication media.