U.L.S.S. n. 7 Health AuthorityHealth CommunicationVideos, books, brochures, advertising boards
Art Direction / Graphic Design / Photography / Post Production / Video Making
An extensive project of integrated communication: communication tools and techniques are effectively combined to consolidate the power of social issues advertising. Various projects during years of effective cooperation include videos, books, brochures, posters, flyers,leaflets, advertising boards. For the local health authority U.L.S.S. n. 7, we developed a video presenting the new hospital unit, the volume for the 2008-2012 end-of-term report, various hoardings for social campaigns. All integrated communication projects were entirely carried out by staff at Neiko, from concept to graphic design and post production.
2008-2012 End-of-term Report
Neiko was commissioned the institutional volume and the video ad to introduce the 2008-2012 End-of-term Report at the presentation event. Such materials served the purpose of informing the public in an innovative, transparent way concerning the institution’s activities. They are perfectly coordinated according to a more extensive integrated communication plan that is being taken care of since many years.
The format of the book is purposefully engaging and innovative, appropriate for informative, institutional communication. Graphic layout, infographics, colors and images contribute to the usability and attractiveness of the volume, with a specific focus on making it clear and understandable for the user.
The emotional component is one of the main aspects in the video, highlighted by original music and the use of a narrator voice. The video shooting was carried out on the premises, specifically in the hospitals of Conegliano and Vittorio Veneto, with the intervention of two real actors and some members from the staff of ULSS7.
A complex campaign was developed around the slogan “People taking care of people”, also applied to advertising boards for hospitals in Conegliano, Vittorio Veneto and Pieve di Soligo.
Besides graphical analysis and design, Neiko was also in charge of the making of the photo shooting and post production.
Effective, incisive integrated communication thanks to emotional videos with a strong visual impact.