Idea GroupBrand IdentityWebsite and Catalogue Design
Art Direction / Communication / Graphic Design / Rendering / Web Design
The value of corporate identity lies in its effectiveness in maintaining the company recognizable throughout various means of corporate communication and consistently informing the audience about the nature of corporate activities. Brand identity therefore acquires significant added value. The catalogues and website present a coordinated communication style in graphic design and use of colors while each of them keeps its own distinctive personality, based on the communication means it is designed for.
“My Time” Catalogue
My Time is a modern bathroom collection with graphic and chromatic details specifically chosen to complement photorealistic renders. Appropriate lighting and accessories contribute to making the project modern, dynamic and appealing. The graphic layout was developed following a fresh, immediate approach.
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An elegant, contemporary bathroom furnishing catalogue was designed for Cubik collection, where images convey a refined living style inviting the public to get engaged and delve into the subject. Renderings charmingly place bathroom components into relaxing, classy 3D settings. A minimalist catalogue focused on furnishing, a style that fully reflects the company’s brand identity.
Banners and Billboards for Points of Sale: Graphic Concept and Layout
Various, localized versions of the website for Idea Group were developed in Italian, English, French, German, Spanish and Russian, which effectively reflect the brand identity of the company. The communication power of images is further highlighted by elegant black and white design and a minimalist style in the layout of menus and descriptions. The project’s highlights are charm and simplicity.