BerloniStyle Kitchen CatalogueGraphic Design and Rendering
Art Direction / Communication / Graphic Design / Rendering / Copywriting
Art direction efficiently served the purpose of coordinating various steps involved in the graphic concept and layout of the kitchen catalogue for Berloni. An innovative communication strategy was required in order to effectively convey the new corporate communication by Berloni. The “Live the Italian Style” catalogue is inspired by and reinterprets the concept of Made in Italy in different styles and backgrounds, with photorealistic rendering and 3D settings developed accordingly. Fashionable details, materials and colours contribute to enhancing the peculiar essence of furniture compositions.
Kitchen Catalogue and Renders
The catalogue “Live the Italian Style” for Berloni is defined by accurate pursuit of original style aimed at involving the audience and fostering its curiosity and imagination. The project developed through various steps, starting from the slogan that suggests exclusive, distinguishing living possibilities through the analysis of fonts and visual layout for a balanced, elegant final result. Charming settings were materialized in 3D compositions offering a realistic display of furniture within carefully devised environments that make products the protagonists of the scene. Graphic design, texts and layout support the distinctive style of such an emotional communication with outstanding finishes.
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Graphic design of coordinated showroom advertising materials for Berloni showrooms in Pesaro, Milan, Moscow, Shanghai, Taipei and Barcelona