Illustrations – above all for what concerns kids’ beds – add a color stroke to the path sketched out in the catalogue. An adventure through creativity and fantasy where the presentation of products leaves considerable space to the magic of a children’s tale.
Any company desiring to promote its product and services consistently to the public should consider taking appropriate care of its corporate identity, first and foremost. Neiko has been developing visual communication projects for Samoa Divani (sofa division) and Bside Bed Division for many years, always committed to keeping all online and offline promotional tools coordinated. Catalogues, materials for showroom advertising, renderings and websites follow the same graphics standards to convey an innovative, up-to-date corporate image. Effectively managing corporate identity also involves correctly conveying product segmentation and reaching the right target audience while maintaining brand identity recognizable, as the underlying trait of each material created for advertising.
Engaging catalogues, a unique style
Quality, innovation, research applied to the product convey the specific aesthetic, technical and functional features of each product line in the catalogues.
Unique catalogues with singular features that meet specific communication requirements according to the target audience they are designed for. Distinctive graphic and stylistic choices serve the purpose of setting the tone.
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A cohesive project team worked on the entire process of design and implementation of product catalogues and related corporate identity with a timely and professional approach. Concepts were developed for each line of product from the naming to the color selection and visual layout of catalogues.
Banners and Billboards for Showroom: Graphic Concept and Layout