LifeCircus, communication agency from Bolzano, responsible for the creative direction, chooses NEIKO as production company for the realization of the commercial “Finding the Soul of Christmas” for THUN. The 3D animation, full of expressiveness and emotion, was conveyed through traditional media, with a television commercial distributed nationwide, and through digital social channels.
The 3D tale with title: “Finding the Soul of Christmas” tells the story of Joy and her cub that will live an unforgettable experience in the Forest of Thun’s Christmas, thanks to the Maxi carousel. Each character represents a way of living Christmas: “the Angel of Love”, “the Horse of Gifts”, “the Angel of the Day” and “the Horse of Memories”.
From drawings to virtual reality
Through 3D graphics, flat illustrations have been modeled for virtual reality, respecting proportions, expressions and characteristics of the various characters. The various protagonists were put in context and animated inside precise settings, according to the storyboard illustrations.